About Us

Elements to include in your About Us page

Whether you’re writing this important webpage from scratch or updating your existing one, experts shared their tips on how to set up an effective About page. The About Us page should do the following:

• Tell the origin story for your company and why you started it.
• Describe the customers or target market you serve or the need you fill.
• Explain your business model, including how your products are made if applicable.
• Introduce yourself and your management team, using pictures so potential customers feel like they know you.
• Use content here that you don’t want to take up space on the Home page (video, links to blogs, explanations).